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Does Your Web Host Affect Your SEO / PageRank?

Does Your Web Host Affect Your SEO/PageRank?

Choosing the right Web host is so critical to the success of your Web site. Uptime and reliability are two of the most important factors any small business owner should consider when looking for a host. And now, with the latest buzz from Google about site speed becoming a factor in search engine optimization (SEO), people are taking a closer look at what role Web hosts play in site speed and overall SEO and PageRank. New website owners aren't usually as aware as they might need to be regarding how your web hosting affects your SEO. There are a number of factors that indeed make a significant difference, and it is wise to at least bear them in mind when choosing a web host. Let's look at some of them, and what you can do to help yourself!

Where does your Site Reside? �
IP Addresses
This is another major factor in choosing a hosting company, or hosting package. IP addresses play an important role for your site�s SEO. Here the history of the IP address has an important role to play. If your IP address was used before by an owner of other site, who managed to make a name for himself. And if it was a good site, then everything is great, but if it had its name associated with any illegal activity like spam, phishing or anything else, Google and other search engines will definitely rank it lower and even be ban it from their index (in which case there is absolutely nothing you can do). You need to check your IP address for any infractions at Google (see if your site is indexed) and anti spam services like Spamhaus. If it�s all clean and clear, good for you and get ready to go. There are such things as bad web neighborhoods, and your site could be sitting smack dab in the middle of one. this happens when another site, usually on a shared server, is penalized for whatever reason by Google. unfortunately for you, this often paints your site with the same brush, as you typically share an IP address. until you prove to Google otherwise, you are in just as bad a position as the offending site, and you didn't do anything wrong! There is really no way to know this ahead of time. all you can really do if you have to use a shared hosting account is to pay for a few more IP addresses you can use, (if your host allows this) in the hopes of distancing yourself.

Does your Site Disappear often ?:-
If you have a web host that keeps experiencing problems with uptime,in that case you've got serious problems. If your visitors can't get on your site, or if search engine robots are unable to index your pages because your site is down, you'll be hurt not only in the short term in lost visits also , but in the long term with a non- or poorly indexed site. Stuff happens, but frequent outages in services and downtime are grounds for desertion. Don't tolerate it.

Robot Text
Another important factor of search engine optimization that closely relates to your web hosting account is your robot text. The robot text is a document that tells your server how it should deal with outside influences such as website visitors and search engine crawlers. This document will differ depending on the hosting company that you�re with. Some web hosts will have the document set to allow search engine crawlers while others will not. It is extremely important to make sure your robot.txt files allows crawlers to index your site, otherwise the site will not even be indexed at all!

Software Updates-
This has to do with the software that your web host uses in the operation of your web hosting account, as well as any scripts or pirated scripts they are offering as part of your deal. It's not unusual for hosts to neglect to upgrade to more current versions of software. this can have a negative effect on the operation of your site, and subsequently, affect other aspects of how the search engines view your site. Again, this is usually through no fault of your own. Ask if the software is currently updated, particularly if you are using a Wordpress installation, or any other type of CMS.

Site speed is the new IT �It� factor or How Fast Is your Server ? :�
More and more these days, it looks like search engine rankings are factoring in how fast your site loads and performs as a part of their ranking algorithm. Like it or not, Google is all about end-user experience, and if your visitors have to wait around for your site to load, while your competitor is up lickely-split, you have a problem. The only way to ensure that this never happens to you is to make sure you are using a web hosting plan that affords you the amount of server resources you need, particularly if you get busy. many webmasters spend all their time and money trying to get traffic, and when they do, they find that the plan they are on can't service them. Get the most you can afford, and don't be afraid to upgrade when the time comes. your web host will gladly help you! When it comes to site speed, your Web host can play a part. The information superhighway acts a lot like a real highway. Traffic builds up, and you slow down. However, if your Web host has multiple connections to the Internet backbone, they can reroute you to a less crowded connection. Also, if they have access to a cloud infrastructure, the highway is never too crowded. The cloud servers simply add processing capacity as traffic builds. Cloud infrastructures allow Web hosts to keep your traffic flowing and your site speed up. But in the end, your Web host is just one of many factors that affect

PageRank and site speed. What You Can Do about Site Speed ?
The most significant factors that affect site speed, and soon your PageRank, are things that you control. The way you�ve designed your site, image size, too many tables, JavaScript and lack of compression are just a few of the things that can drastically affect your site speed. Happily, there are several tools out there that can help you get a handle on site speed and work to increase it. In fact, Google has put together a suite speed-related of resources dedicated to helping you increase your site speed including Closure Compiler, a tool that will help your JavaScript download and run faster.

The time to tackle your site speed is now. Don�t get left behind when Google and the other search engines start to reward and penalize based on speed. See what your Web host has to offer and, most importantly, streamline your Web site. The need for speed is now. Always make sure that you have the proper web hosting plan for your business is a crucial link in your web business. Get it wrong, and you'll find a lot of your efforts wasted. Don't get it wrong!

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New search engine poll

New search engine poll. Is Bing search engine a threat to Google?

20 Free Page Analysis Tools

By Anand Saini

When developing and maintaining websites, analysis plays a significant role in maximizing the effectiveness of the site. There are a number of resources and tools for analyzing web pages, and this post looks at 20 of the best free tools for this purpose. Almost all of them require no account or download to be used.

There are a variety of different tools represented here. Some will analyze one specific aspect of a page and others will give an overall grade to the page as a whole. Most of them will help you with your SEO efforts. Try a few of them that looking interesting and helpful.

Website Grader from HubSpot and http://seoarena.org/

1.Website Grader is one of my favorite tools on the list because of how helpful and usable it is. You�ll get a lengthy report broken into various sections with an evaluation of the page and recommended changes. While the grade is helpful to know where you stand, the suggestions are more valuable because they help you to identify areas for improvement, and many of them can be pretty simple.

2.Trifecta from SEOmoz

One of the more unique tools in this list, Trifecta will analyze a page, a blog, or an entire domain based on slightly different criteria. Trifecta will produce numbers based on a variety of factors and it will give you an overall score. Without a pro membership you�re limited to one report per day.

3.Spider Simulator from Summit Media

This tool will give you a good idea of how search friendly you site is, and it will also give you a percentage rating. It bases the rating on factors like meta tags, use of headers, images and alt tags, load time, and links.

4.Web Page Analyzer from WebsiteOptimization.com

This free tool will give you plenty of information to work with. It will test how long the page takes to load, how many objects are on the page, the size of the objects and more. The most helpful part of the report that is produced is the �Analysis and Recommendations� section where it will list 11 aspects of the page and give you a rating. Red items are warnings, yellow items are cautions, and green items are good.

5.SEO Analysis Tool

Get a lengthy and detailed report from this tool. It will analyze things like your meta tags, keywords, and anchor text on the page. It�s a good resource for getting a nice overall look at the SEO of your page.

6.The Escape�s Web Page Analyzer

This tool will help you to identify problems with heading structure, links, use of keywords and content. It�s not as detailed of a report as some of the others, but the information that�s provided is helpful and it features a better presentation than most other tools.

7.Seed Keywords

Seed keywords offers a �plain English SEO review� that analyzes certain aspects of a page and makes recommendations. It provides a basic explanation of why elements that are analyzed will impact the SEO of the page.

8.Web Page Analyzer from FreeWebSubmission.com

This tool gives you a general overview of the page and a number of specifics that have been analyzed. Like many of the other tools, it will analyze your meta tags and make suggestions if it finds that any improvements are needed. It also looks at the size of the page and the load time, keywords in the anchor text of the page, keywords in alt tags, and the keyword density.

9.Spider Test from We Build Pages

The Spider Test tool will give you a quick, simple look at how your page appears to search engines. It will show the page title, description, keywords, size of the page, the text of the page, and more.

10.Web Page Analyzer from Webmaster Toolkit

This Web Page Analyzer will allow you to specify a URL and a targeted phrase for search engines, and it will give you some feedback on how well the page is optimized for this phrase.

12.Link Appeal from Webmaster Toolkit

Do you want to see if a certain page (on your site or on someone else�s) is valuable place from which to get a link? Enter the URL and it will give a score based on a few factors like PageRank and number of outbound links.

13.Full Page Test from Pingdom Tools

This tool from Pingdom will analyze a number of aspects of the page, including load time, objects, CSS, RSS, redirects and more.

14.SearchEngine-Analysis.com

Enter a URL and a targeted keyword or search phrase and you�ll get a basic report that will give you an indication of how well you are doing in competing for that phrase.

15.Web Page Speed Test from Self SEO

This is a simple way to see how your pages compare to those of other sites. You can enter up to ten URLs to test at one time, which makes it easy to see how your pages stack up.

16.Similar Page Checker

Help to detect and avoid duplicate content penalties from search engines by comparing two pages to see how similar they are, from the perspective of a search engine. If they�re too similar you can make modifications to distinguish them and avoid having them seen as duplicates.

17.Dead-Links.com

Dead links can be extremely frustrating for visitors, but checking for dead links can be a time-consuming task. Fortunately, this tool will allow you to enter a URL and it will crawl through the site and look for links that return 404 pages.

18.Firebug

The Firebug add-on for Firefox provides a number of development tools. For the purposes of analysis, Firebug will allow you to monitor and debug HTML, CSS, and JavaScript from within your browser.

19.YSlow for Firebug

Another Firefox add-on, YSlow will analyze your page to make suggestions for how you can speed up the page. YSlow is integrated with Firebug.

20.Google Webmaster Tools

Google provides a number of helpful analytical reports within Webmaster Tools. You can see which phrases your ranking well for, what pages are causing problems for Google when crawling your site, which pages are getting the most links, and much more.

21.Web CEO

Web CEO is a full suite of premium tools for optimization and analysis; however, there is also a free version available for download. The free tools will help you to get started with optimizing your site according to its recommendations. With the free version you can get keyword suggestions for your site, optimize your pages, check your rankings, and more.

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Ethical SEO Technique of 2009

Ethical SEO Technique of 2009

Every website owner wants good business from their website, they wish to generate more exposure and more revenue with minimum effort being put in at search engine optimization.

Yes! It certainly is an ideal situation but you could get into problems in promoting your website on internet, if it�s not ethical promotion.

To make sure your SEO campaign is successful, there are certain rules you need to follow.

Following these rules might help you to get on the top SERP.

SEO or search engine optimization is a process of structuring a web page to be found and indexed by the search engines. A website owner should consider search engine optimization to get their website listed at the top of search engines. However, you must know Google search engine algorithm. You need to know the search engine algorithm rules to work your Search Engine Optimization better. There are many factors to be considered for successful search engine optimization. However, some of the golden SEO rules are as follows:

With the following of ethical SEO strategies, your promotion can be sustainable and long lasting making your website rankings at search engines longer. Lets give you a peek into some of the strategies: - Use Common Sense, not Algorithms.

a) Search engine friendly website design
b) No duplicate content- Offer Quality Content, Products and Services
c) Using Relevant, Keyword-Rich Meta Tags
d) Sitemap
e) Search engines submissions
f) Directory submissions
g) Press Releases
h) Link development i) Article Writing and Submissions
j) U tube video submissions
k) Making Your Website Easy to Navigate

Always Follow an Ethical SEO Technique

An Ethical SEO Technique can only bring your website amongst the top ten ranks. Often, some search engine ranks are obtained using an unethical approach. You must know that an unethical or black SEO as it is called will rather bring your website result down than up.

Black hat SEO often breaks the search engine rules and regulations. You can see Google and other search engines ban the websites that use this unethical practice. So, follow the search engine algorithm to get search engine rankings

Relevant Inbound Link

A quality and quantity inbound link can help you win over the search engine�s attention. By building links with other websites, you can actually lay a path for your visitors towards your website. Relevant link building can help you possess high page rank and enhance your website value according to Google or other major search engines.

Keyword Selection

The right researched keyword can get you the potential customers. The keyword selection is the most important part in the search engine optimization process. Only the right keyword will help maximize your ROI. It is the keyword or phrases that most people search in the search engine for a particular service or product.

Meta Data

For optimal search engine optimization, the Meta tags on each web page should be unique. You must include a brief title and a more detailed description that is relevant to the website content. The description tag must include a call to action in order to entice web users to click your listing on the search engine.

Content

Content is always a king and this is true for a guaranteed search engine optimization. You must write your website unique content according to the SEO content writing technique. Other than making the content readable for the audiences, you must make it original and make it keyword rich content. Keyword rich content will help in the link building process and other websites will naturally link your website.

New Tech Survey Question

New poll is up. Question: Is Internet Explorer 8 an improvement from version 7?

Featured Member Site searchite.com

A professional SEO service provider. Daniel Bailey has passed our SEO Master Certification exam. Congratulations!

Featured sites receive a news post and a banner ad post. The featured member will also receive 10000 points that can be used for free advertising across the ad network.

cheers

Sitesubmit

The new rules for 2009- Basic "SEO Rules" to follow when you launch a

The new rules for 2009- Basic "SEO Rules" to follow when you launch a new website.

Unique content will rule definitely

Web 2.0 is not a trend anymore since almost all new sites support web 2.0 paradigm.

Blogging and microblogging will get more attention

Video and conversational social marketing i.e., forums and social communities will be among the most effective ways to keep your content visible inside major search engine result pages. Therefore, if you want to create a niche among your competitors, your presence must be solid and well spread across diverse media outlets.

Marketing tactics/techniques to adopt in 2009

Identify your most valuable customers and determine what attracts them. Once you begin to focus more effort on quality visitors, you will discover that certain keywords and key phrases drive high conversions/visits. Increase your bids for those keywords and optimize your ad copy and landing pages to generate even more conversions. Be sure to look at all the terms people enter into the search box. Search engines will provide the searchers a new set of results based on his history of searching and browsing habits. Google will look into IP Address, use geo-targeting and remember which websites one frequently visits.

Your web analytics tool can easily identify your top five visiting countries, visiting states, visiting cities and so on. By knowing where most of your visits are coming from, you can optimize your campaigns to those territories.

A simple change/update of the listing's description can improve the CTR phenomenally.

The challenge is not to pay so much attention to ranking, rather pay attention to traffic, conversions and keep building good content.

Google rules: A domain name should always have an extension that matches the country it targets. For example using a .com extension for a site targeting the INDIAN market, would be a wrong choice. In such a case the domain extension should be .in or .co.in. Webmasters violating these rules, will never rank high in the Google search engine for the country they are targeting". The entrepreneur continues:If a webmasters target is the INDIA, then he/she should never use a .co.uk extension.

* A 100 percent commercial website should never end in .org.
The country displayed in the so called Whois information (this is the public information on any domain) should always match the country that is targeted by the site owner.

It should always be possible for entrepreneurs to modify their own Whois information in an online domain account.

* For businesses the domain name registration period should be at least two years, otherwise a website will not be taken seriously by Google.
At least 50 percent of web site owners are violating one or more of the above rules. "It's really frustrating to see so many webmasters spending money, time and energy on optimising their sites for Google, while actually they will never have a chance at all to rank high in the search giant for the desired keywords and many of them even don't know it !" "It's all because they made a capital domain name mistake at the very first beginning of their online adventure".

* #1 Never Re-Use Your same Title Tag On Every Page of new website.
Many a times your website designer doesn't even realize this is being done. Your creative team is more concerned with the visual presentation than to worry about something they consider more of a minor 'nuisance".

Most of the time, your website has been created from a template, which ensures that everything looks the same -design wise- from one page to another. This is perfect to get the site off the ground and out there. Most WYSIWYG (what you see is what you get) editors work this way as well, templates allow for easy production of web pages.

The drawback to this from an SEO perspective is that the Title and Meta tags are all repeated. To get your website off on the right foot, change each page's title tag to reflect what the page is all about. You'll be surprised at the good this can do for each of your web site's pages.

* #2 Keyword Research
It would be wise to do at least a little keyword research before your launch your website. Understanding how your audience searches is the most beneficial thing you can do for your website. Doing even the slightest amount of research can clue you into small idiosyncrasies that could be "gold mines" in disguise.

Keyword research can also let you know how to target the content on your page, how to word each page's title tag and whether people really are searching on your business name. It's well worth the time spent to discover exactly what you need to target to have a successful website.

* #3 Don't Use Keywords In Images
Your designer might yell at you, question your judgment, or complain that it will ruin the aesthetics of the design, but let me put it to you this way; What good is a great design if no one can find it?

If your keywords are embedded in images, the search engines have no clue that keyword is related to your page. They cannot "see" your images. So if the term "camel rides" is important to your business, make sure it's actual text somewhere within your content, not part of an image.

* #4 Check Your Robots.txt File
Check, double check and go back and recheck that Robots.txt file. Make sure it's in the root folder of your domain. Ensure all the folders and files you want to be found by the search engines are allowed. Any development folders, javascript folders, css folders or private folders, you do not want to end up in a search engine results should be disallowed.

For the proper syntax of how to configure a Robots.txt file, check out: Robotstxt.org.

* #5 Provide An HTML Version of Your Sitemap Providing an HTML Version that lists the links to the pages of your site can guide the search engine spiders to all of the pages of your site. If your navigation is currently in flash or javascript, this is a great alternative way of making sure the spiders find the site's pages. Make sure that your link to your sitemap is a simple "a href" tag, not a link formed with javascript or flash as the spiders will not be able to follow that type of link.

The five simple rules can launch your website off on the right foot. Keep in mind that these are just simple steps, there's a lot more that goes into optimization of a website. This list is just meant as a guide to start you off, and these should assist you in your efforts until you have a full search marketing strategy mapped out for your website.